Speed
You can be in front of buyers within days, not months.
Paid Advertising
Paid advertising judged on cost per lead, not clicks
Paid media is the fastest way to find out whether your offer works. Run properly, it also tells you which audiences, messages and products deserve the rest of your budget.
What this service is
Most underperforming ad accounts are not suffering from bad bidding. They are suffering from an unclear offer, a landing page that does not match the ad, or tracking that cannot tell a real enquiry from a bounce.
So the build order matters: offer first, tracking second, campaigns third. Once those are in place, the account can be optimised against something real — cost per qualified lead, or cost per sale — rather than clicks and impressions.
I run Google Search, Performance Max, Shopping, Meta and TikTok. Which platforms we use depends on whether your customers are searching for a solution or discovering one.
Problems this solves
- You spend every month but cannot tell which campaign produced which enquiry.
- Cost per lead keeps rising while lead quality falls.
- Campaigns were set up once and have not been restructured since.
- Ads point at a homepage instead of a page built for that offer.
- Conversion tracking is missing, duplicated or counting the wrong events.
Deliverables
What you get
The deliverables below are the standard scope. Anything outside it is quoted separately, in writing, before it starts.
- Account audit or fresh build. Either a structured review of what exists or a clean build under your own business account.
- Conversion tracking setup. Analytics, tag manager, platform pixels and event tracking for forms, calls and WhatsApp clicks.
- Campaign structure. Campaigns, ad sets and keywords organised so budget and reporting stay readable as you scale.
- Ad creative and copy. Headlines, descriptions and creative direction, with a testing plan rather than one-and-done ads.
- Landing page guidance. Message match, layout and form recommendations — or a full page build, quoted separately.
- Ongoing management. Budget pacing, search term and placement cleanup, bid adjustments, and a monthly written report.
Benefits
Why it is worth doing
Control
Budget, geography, audience and schedule are all yours to adjust.
Clean data
Tracked campaigns show which message and audience actually convert.
Testing ground
What wins in ads tells you what to say on your site, in email and on social.
Process
How the work runs
The same four stages, tuned for accounts where money is going out every day.
01
Discover
Review the account, the offer, the competition and what a good customer is worth to you.
02
Plan
Choose platforms, campaign types, budget split and the testing plan for the first cycle.
03
Execute
Install tracking, build campaigns and creative, launch in controlled stages.
04
Optimise
Weekly cleanup, creative rotation, budget shifts toward what is producing, monthly reporting.
Fit
Who this suits
Paid works when you have a clear offer, a page that converts, and enough margin to buy a customer.
Where it is not the answer
- Budgets too small to gather meaningful data — you would spend it all learning nothing.
- Offers with margin too thin to absorb a customer acquisition cost.
- Businesses that cannot follow up on leads quickly. Paid leads go cold fast.
If that describes your situation, say so in your first message and I will point you at the channel that fits instead.
FAQ
Paid advertising questions
You do, directly to Google, Meta or TikTok from your own account. My fee is separate, so you always see exactly what the platform charged.
It depends on your market and what a customer is worth. I will suggest a realistic starting figure after the first call, and tell you plainly if the budget is too small to test properly.
Sometimes within days of launch. The first four to six weeks are mostly learning — finding which audiences and messages hold up before scaling spend.
Yes. Everything is built in accounts owned by your business, with you as the admin.
Want a second opinion on your ad account?
Give me view access and a sentence about your goal. I will tell you what I would change first.
Related
Keep exploring
Related services and work that pair well with this one.