Search
Keyword research, page structure, technical fixes, content briefs and local listings — the slow channel that compounds.
About
About Muhammad Hassan
A digital marketing specialist who would rather explain the plan than hide behind dashboards. Here is how I work, what I am good at, and where I am not the right fit.
Marketing should answer one question
Where does the next customer come from — and can we do that again next month? Everything I build, from a search strategy to a single landing page, is judged against that question.
I work mainly with small and medium businesses: local service companies, online stores, B2B firms and founders who are doing the marketing themselves and have run out of hours. The common problem is rarely effort. It is usually that spending, content and website are pulling in three different directions, and nobody is measuring which one is working.
My job is to make those three agree, install the tracking that proves it, then keep tightening the parts that produce enquiries.
Capabilities
What I actually do all day
The work behind the service names.
Paid media
Google, Meta and TikTok campaign builds, audience and creative testing, budget pacing and cost-per-lead work.
Funnels and pages
Offers, landing pages, forms and follow-up routes, including WhatsApp-first flows for audiences that prefer messaging.
Measurement
Analytics, conversion events, call and form tracking, and reporting that ties spend to enquiries.
Social content
Content systems and calendars a small in-house team can maintain once the structure exists.
Advice you can act on
Audits and one-off strategy sessions when you want direction rather than management.
Stack
Tools I work in
Not a badge collection — just the stack most of this work happens in. Edit this list to match your own.
Where I am not the right fit
- Businesses that want guaranteed rankings or guaranteed lead numbers — nobody can honestly promise those.
- Projects with a budget too small to both build and test. I will tell you before you spend it.
- Work that needs the account under my name rather than yours.
- Anything that depends on misleading claims to make the numbers work.
Background
Background
Replace the entries below with your own dates, roles and details before launch.
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Where it started
Add the short version of how you got into digital marketing — first role, first client, or the project that made it click.
Experience so far
Add the type of businesses you have worked with and the channels you have run. Keep it factual; skip numbers you cannot show.
Qualifications
Add your degree, certifications or courses here. Only list what you have genuinely completed.
Working process
The process I follow on every project
Same four stages whether it is a single landing page or a full acquisition programme.
01
Discover
I look at what you sell, who buys it, what you have already tried and where the money is currently going. Nothing gets planned before this.
02
Plan
You get a written plan: the channels, the offer, the budget split, the timeline and what each stage should produce.
03
Execute
Campaigns, pages and content go live in a sensible order, with tracking installed before spend starts.
04
Optimise
Every cycle I cut what is not working, scale what is, and send you a report you can actually read.
Want to talk it through first?
Send a short message about where your marketing is stuck. A first read costs you nothing.